PN View 360/Plus
This is our main consumer audience poll of 1,000/3,000 U.S. adults ages 18 and older. Quota sampling is used to collect a nationwide sample of respondents who are then weighted by gender, age, region, race/ethnicity, and education to mirror the demographic composition of the U.S. population using Current Population Survey proportions.
All of our PN View polls are designed by Porter Novelli Public Services often with input from our clients. Unless noted otherwise, they are programmed and fielded by Big Village (https://big-village.com/) using opt-in panel members from Cint’s Insight Exchange (https://www.cint.com/esomar28/) and the results are licensed in sets of 10 questions.
Data are weighted for PN View 360 and the following Special Population polls: Plus, Hispanic, State, DE&I, Profile, and International.
PN View Moms
This is our consumer audience poll of 1,000 U.S. moms with children under age 18.
PN View Parents
This is our consumer audience poll of 1,000 U.S. parents with children under age 18.
PN View Teens
This is our consumer audience poll of 1,000 U.S. youth ages 13-17 (or Gen Z).
PN View Generation
This is our consumer audience poll of 1,000 U.S. adults from one generation (Millennial, Gen X, or Boomer+).
PN View Hispanic
This is our consumer audience poll of 500 U.S. Hispanic adults administered in English and Spanish.
PN View Low income
This is our consumer audience poll of 1,000 U.S. adults with household incomes under $25,000.
PN View Target
This is our consumer audience poll of 500 U.S. adults in one of our available low incidence/target groups. These groups include:
- Asian
- Adults 65+
- Black/African American
- Caregivers
- High income households (HHI $150,000+)
- High school or less education
- Immigrants
- LGBTQ+
- No health insurance
- People with disabilities
- SNAP/WIC beneficiaries
- Rural communities
- SDOH (families that experienced food insecurity, housing instability, lack of transportation, or safety concerns in the past year)
PN View State
This is our consumer audience poll of 500/1,000 adults in one U.S. state. PN View State is licensed in sets of 20/10 questions depending on the sample size available in each state.
PN View DE&I
This is our Diversity, Equity, and Inclusion poll. It is a consumer audience poll of 2,000 U.S. adults with readable sample (min. 100) of minority segments including Black, Hispanic, Asian, LGBTQ+, and disabled persons.
PN View Profile
This is our consumer poll of 1,000 U.S. adults ages 18 and older. It differs from PN View 360 because it is conducted through GWI so we can develop detailed audience profiles. GWI is a leading audience insights company with a panel of 80 thousand annual consumers. They capture thousands of data points across health, attitudes and interests, media consumption, device usage, lifestyle choices, online behavior, etc. Data licensed from this poll includes a custom Audience Profile of one target audience that creates a snapshot of who they are, what they do, and what matters to them.
PN View Chat
PN View Chat is designed to be an interactive way for consumers to react to communication messages and materials. It allows consumers to mark up images or messages by placing sentiment pins and annotating their placements. One chat is comprised of 50 US adults who view up to 2 images or messages, annotate a minimum of 3 reactions per image, and answer up to 8 discussion questions (or up to 10 questions without images).
PN View International
This is our consumer audience poll of 1,000 adults ages 18 or older in one country. Available countries include Canada, Australia, France, Germany, U.K, Argentina, Brazil, China, India, Indonesia, Italy, Japan, Mexico, Poland, Singapore, South Korea, Spain, Thailand, and Vietnam.
PN View HCP
This is our expert poll of 100 health care providers. We have 32 different specialties available. The survey is designed by Porter Novelli Public Services and administered by M3 Global Research.
PN View Patients
This is our consumer audience poll of 200 U.S. adult patients in one ailment category. Conditions include 43 categories such as allergies, depression, diabetes, epilepsy, high blood pressure, migraines, osteoporosis, etc.
PN View Food
This is our expert poll of approximately 100 food and nutrition experts which include dietitians, advocates, researchers, influencers, and communications experts working in the food and nutrition space.
PN View Small Biz
This is our expert poll of 500 U.S. business owners/partners with fewer than 100 employees.
PN View Workforce
This is our consumer poll of 1,000 full-time U.S. workers who are employed at companies with at least 100 employees.
PN View Executives
This is our expert poll of 100 executives who work as vice presidents or higher at companies with at least 100 employees.
PN View Sustainability
This is our expert poll of 100 directors or consultants who are responsible for sustainability environment, ESG, corporate responsibility, or climate strategy initiatives.
PN View Investors
This is our expert poll of 100 financial planners, investment analysts/managers, financial advisors, and wealth management professionals.
PN View Reputation
Since 2018, Porter Novelli has tracked the reputation of over 200 companies through our Purpose Premium Index (PPI). Companies not on the PPI list can use PN View Reputation to see how they (and three of their competitors) stack up against the PPI in terms of key reputation drivers including quality, innovation, and purpose. The poll includes 1,000 U.S. consumers answering our PPI questions (250 per company).
PN View Brand Trackers
This is our consumer poll designed to help companies track reactions to brands, messages, or other content 2 or 4 times over the course of a year. This poll reaches 1,000 US adults and includes up to two images. We keep 8 of the questions static to provide tracking information and reserve 2 questions to investigate evolving issues.
