PN View

PN View is Porter Novelli’s way of reaching a variety of audiences quickly and easily throughout the year.  It offers rapid turnaround polls that can provide “pulse-checks” with consumer audiences as well as influencers and experts. It can be used to define and gauge audiences, check content, and provide insights.  We take the guesswork out of communications. The PN View suite is currently comprised of the following:

PN View/Plus

This is our main consumer audience poll of 1,ooo/3,000 U.S. adults ages 18 and older.  The survey is designed by Porter Novelli Public Services often with input from our clients.  It is programmed and fielded by Big Village (https://big-village.com/) using opt-in panel members from the Lucid platform (https://luc.id/quality/).  Quota sampling is used to collect a nationwide sample of respondents who are then weighted by gender, age, region, race/ethnicity, and education to mirror the demographic composition of the U.S. population using Current Population Survey proportions. Suggestions are due Friday and results are provided in one week. PN View/Plus is licensed in sets of 10 questions.

PN View Moms

This is our consumer audience poll of 1,000 U.S. moms with children under age 18. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided in one week. PN View Moms is licensed in sets of 10 questions.

PN View Parents

This is our consumer audience poll of 1,000 U.S. parents with children under age 18. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View Parents is licensed in sets of 10 questions.

PN View Teens

This is our consumer audience poll of 1,000 U.S. youth ages 13-17 (or Gen Z). The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View Teens is licensed in sets of 10 questions.

PN View Generation

This is our consumer audience poll of 1,000 U.S. adults from one generation (Millennial, Gen X, or Boomer+). The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View Generation is licensed in sets of 10 questions.

PN View Low income

This is our consumer audience poll of 1,000 U.S. adults with household incomes under $25,000. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View Low income is licensed in sets of 10 questions.

PN View Hispanic

This is our consumer audience poll of 500 U.S. Hispanic adults administered in English and Spanish. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 14 days. PN View Hispanic is licensed in sets of 10 questions.

PN View Target

This is our consumer audience poll of 500 U.S. adults in one of our available low incidence/target groups. These groups include:

  • Asian
  • Adults 65+
  • Black/African American
  • Caregivers
  • High income households (HHI $150,000+)
  • High school or less education
  • Immigrants
  • LGBTQ+
  • No health insurance
  • People with disabilities
  • Rural communities
  • SDOH (families that experienced food insecurity, housing instability, lack of transportation, or safety concerns in the past year)

The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View Target is licensed in sets of 10 questions.

PN View State

This is our consumer audience poll of 500/1,000 adults in one U.S. state. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View State is licensed in sets of 20/10 questions.

PN View DE&I

This is our Diversity, Equity, and Inclusion poll. It is a consumer audience poll of 2,000 U.S. adults with readable sample (min. 100) of minority segments including Black, Hispanic, Asian, LGBTQ+, and disabled persons. This survey is designed by Porter Novelli Public Services and administered by Big Village Suggestions are due Friday and results are provided in one week. PN View DE&I is licensed in sets of 10 questions.

PN View Small Biz

This is our expert poll of 500 U.S. business owners/partners with fewer than 100 employees. This survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within two weeks. PN View Small Biz is licensed in sets of 10 questions.

PN View International

This is our consumer audience poll of  1,000 adults ages 18 or older in one country. Available countries include Canada, Australia, France, Germany, U.K, Argentina, Brazil, China, India, Indonesia, Italy, Japan, Mexico, Poland, Singapore, South Korea, Spain, Thailand, and Vietnam. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided in 2-3 weeks. PN View International is licensed in sets of 10 questions.

 

PN View HCP

This is our expert poll of 100 health care providers. We have 32 different specialties available. The survey is designed by Porter Novelli Public Services and administered by M3 Global Research. Suggestions are due Friday and results are provided within two weeks. PN View HCP is licensed in sets of 10 questions.

PN View Patients

This is our consumer audience poll of 200 U.S. adult patients in one ailment category. Conditions include 43 categories such as allergies, depression, diabetes, epilepsy, high blood pressure, migraines, osteoporosis, etc. The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due Friday and results are provided within 10 days. PN View Patients is licensed in sets of 10 questions.

PN View Food

This is our expert poll of approximately 100 food and nutrition experts (dietitians, advocates, researchers, influencers, and communications experts working in the food and nutrition space). The survey is designed by Porter Novelli Public Services and administered by Big Village. Suggestions are due the first business day of each month and results are available by the end of the month. PN View Food is licensed in sets of 10 questions.

PN View Profile

This is our consumer poll of 1,000 U.S. adults ages 18 and older. It differs from our main PN View because it is conducted through GWI so we can develop detailed audience profiles. GWI is a leading audience insights company with a panel of 80 thousand annual consumers. They capture thousands of data points across health, attitudes and interests, media consumption, device usage, lifestyle choices, online behavior, etc. Data licensed from this poll includes a custom Audience Profile of one target audience that creates a snapshot of who they are, what they do, and what matters to them.