Porter Novelli Styles

PN View

PN View is Porter Novelli’s way of reaching a variety of audiences quickly and easily throughout the year.  It offers rapid turnaround polls that can provide “pulse-checks” with consumer audiences as well as influencers and experts. It can be used to define and gauge audiences, check content, and provide insights.  We take the guesswork out of communications. The PN View suite is currently comprised of the following:

PN View 360/360+

This is our consumer audience survey of 500/1,000 U.S. adults ages 18 and older.  The survey is designed by Porter Novelli Public Services often with input from our clients.  It is programmed and fielded by Big Village (formerly ENGINE Insights) (https://big-village.com/) using opt-in panel members from the Lucid platform (https://luc.id/marketplace/).  Quota sampling is used to collect a nationwide sample of respondents who are then weighted by gender, age, region, race/ethnicity, and education to mirror the demographic composition of the U.S. population using Current Population Survey proportions. Suggestions are due Friday and results are provided in one week. A faster (2-3 day) option is available upon request. PN View 360 is licensed in sets of 20 questions while PN View 360+ is licensed in sets of 10 questions.

PN View Moms

This is our consumer audience survey of 300 U.S. moms with children under age 18. Like our PN View 360, the survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided in one week. PN View Moms is licensed in sets of 20 questions.

PN View Parents

This is our consumer audience survey of 1,000 U.S. parents with children under age 18. The survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided within 10 days. PN View Parents is licensed in sets of 10 questions.

PN View Teens

This is our teen survey of 1,000 U.S. youth ages 13-17. The survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided within 10 days. PN View Teens is licensed in sets of 10 questions.

PN View Generation

This is our national survey of 1,000 U.S. respondents from one generation (Gen Z, Millennial, Gen X, or Boomer). The survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided within 10 days. PN View Generation is licensed in sets of 10 questions.

PN View Hispanic

This is our national survey of 500 U.S. Hispanic adults administered in English and Spanish. The survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided within 10 days. PN View Hispanic is licensed in sets of 10 questions.

PN View State

This is our survey of 500 adults in one U.S. state. The survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided within 10 days. PN View State is licensed in sets of 20 questions.

PN View HCP 100/200

This is our expert survey of 100/200 health care providers. Typically we sample primary care physicians (family practitioners and internists), however we can also reach a variety of other health practitioners. The survey is designed by Porter Novelli Public Services and administered by SERMO (https://www.sermo.com/business/). Suggestions are due Friday and results are provided within two weeks. PN View HCP is licensed in sets of 10 questions.

PN View Food

This is our expert survey of approximately 100 food and nutrition experts (dietitians, advocates, researchers, influencers, and communications experts working in the food and nutrition space). The survey is designed by Porter Novelli Public Services and administered by Dynata. Suggestions are due the first business day of each month and results are available by the end of the month. PN View Food is licensed in sets of 10 questions.

PN View International: Canada

This is our survey of  1,000 Canadian adults ages 18 or older. The survey is designed by Porter Novelli Public Services and administered by ENGINE Insights using the Lucid platform. Suggestions are due Friday and results are provided in 2-3 weeks. This survey is administered in both English and French. Data are weighted by gender, age, and region. PN View International is licensed in sets of 10 questions.

Similar country-specific surveys of 1,000 adults are also available for Australia, France, Germany, U.K, Argentina, Brazil, China, India, Indonesia, Italy, Japan, Mexico, Poland, Singapore, South Korea, Spain, Thailand, and Vietnam.

PN View Small Biz

This is our survey of 500 U.S. business owners/partners with fewer than 100 employees. This survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided within two weeks. PN View Small Biz is licensed in sets of 10 questions.

PN View DE&I

This is our consumer audience survey of 2,000 U.S. adults with readable sample (min. 200) of minority segments including Black, Hispanic, Asian, LGBTQ+, and disabled persons. This survey is designed by Porter Novelli Public Services and administered by Big Village using the Lucid platform. Suggestions are due Friday and results are provided in one week. PN View DE&I is licensed in sets of 10 questions.